A study reveals that 50% of the large international buyers in the industry look for brands that offer a product or a sustainable shopping experience.

A recent survey by the Chamber of the Textile and Clothing Industry of El Salvador (CAMTEX) reveals that 61% of industrialists have investment programs or projects in the use of energy from renewable sources.

This was announced by Patricia Figueroa, executive director of the union during the inauguration of the sustainability forum called: Traceability and Social Compliance in the Supply Chain.

“The industries of El Salvador are not alien to the application of sustainability strategies within their production processes. We are employing sustainable strategies and we represent supply chains that maintain their responsibility in the market,” said Figueroa.

During the event, held virtually, industry leaders participated on a global scale, from different geographical areas, who shared the best practices in order to maintain a sustainable supply chain based on traceability.

“We firmly believe that the challenges of the textile industry can be addressed through collaboration between reliable and committed partners, and the Salvadoran sector has demonstrated its resilience, innovation and responsibility. Currently, 70% of the companies represented in CAMTEX have significantly reduced the use of water, energy and waste from one year to the next and have traceability in their indicators that reflect this improvement”, said Mauricio Ernesto Rodríguez, technical manager of CAMTEX.

The studies of the large international buyers of the local industry revealed during the event that there is a new post-covid trend in consumers throughout the planet where 50% of them look for brands that offer a product or a shopping experience sustainable and where each brand is fighting to minimize environmental, social and governance risks that could damage its reputation, covering its entire supply chain.

According to the data revealed, the 100 largest brands in the global industry hope to have 100% of their products manufactured in a sustainable and traceable manner by 2025. Achieving these parameters will also depend on the local industry since they act as suppliers for many of these companies.

Currently, the Salvadoran industry works hand in hand with international organizations in various accreditations and programs that have required investments in responsible management of environmental strategies, responsible management of residual waters and waste such as HIGG INDEX FEM, ZDCH, implementation of social transparency and compliance programs Social ; as well as Social Responsibility programs according to the Sustainable Apparel Coalition SAC, Worldwide Responsible Accredited Production WRAP and occupational protection, health and safety programs in conjunction with Social & Labor Convergence.

International companies that manage their supply chain within national borders rely to support their operations in the traceability and transparency provided by the regulatory framework of the CAFTADR free trade agreement and the Free Zones Law.