50% of consumers are looking for sustainable products.

Traceability in the supply chain is the main commitment that the textile sector is promoting this year as part of its strategy to ensure that 100% of its production is sustainable.

In this sense, the Salvadoran Chamber of the Textile and Clothing Industry of El Salvador (Camtex) developed its fourth forum on sustainability, called "Traceability and social compliance in the supply chain", which took place this week virtually and in which leaders of this industry on a global scale participated, who shared their best practices.

Brands such as HanesBrands, Textile Genesis, Unifi, Cotton Inc. and US Cotton Protocol, as well as member companies of the American Apparel and Footwear Association (AAFA) participated as speakers and members of the El Pedregal, one of the most important in the country, also participated in terms of support infrastructure for production.

"The industries of El Salvador are not alien to the application of sustainability strategies within their production processes," said the executive director of the union, Patricia Figueroa, who highlighted that 61% of Salvadoran industrialists who are part of the textile sector and clothing have investment programs or projects in the use of renewable energy.


"We firmly believe that the challenges of the textile industry can be addressed through collaboration between reliable and committed partners, and the Salvadoran sector has demonstrated its resilience, innovation and responsibility," said the technical manager of the union, Mauricio Ernesto. Rodriguez.


"Currently, 70% of the companies represented in CAMTEX have significantly reduced the use of water, energy and waste from one year to the next and have traceability in their indicators that reflect this improvement," he added.

An important fact that CAMTEX highlighted was that 50% of consumers are seeking to purchase brands whose production processes are sustainable.